We're closing in on a month out from the 2025 KU football opener and the grand opening of the newly renovated David Booth Kansas Memorial Stadium and the stunning new venue is really starting to shine.
KU recently released a handful of photos and videos showing some of the branding details that have been put in place at The Booth.
Last month, the Jayhawks unveiled the official "Booth" logo.
The evolution of the new Booth logo: pic.twitter.com/cel9rR13ue
— Kansas Football (@KU_Football) June 18, 2025
And then it was time for the field reveal. KU did this in a piece-by-piece approach, with a new element of the MMTH-designed (Mammoth) turf being uncovered every day.
The new turf is slated to be in place in the next week or so and it has some super-cool features that are new to KU.
• Wheat backdrop in the end zones
• Rock Chalk & Jayhawk written in the team boxes along the sidelines
• A big, bold, classic Jayhawk at midfield
• Big 12 and MMTH logos at the 25 yard lines on each end
• And more...

🔴🔵🌾🏈🦣
— MMTH (@MMTHBuilt) July 12, 2025
Hot off the press with fresh turf. @KU_Football field is rolling featuring @shawsportsturf Game On technology. Proud to be working with the best in the business. https://t.co/ozxvnDPdXf pic.twitter.com/1JxeVoPZTt
Inside, where construction crews are putting final touches on the branding and premium spaces that will wow fans for years to come starting with the Aug. 23 season opener against Fresno State, we see a variety of Jayhawk looks along with various materials used and designed to make each space really pop.
A little something to provide a boost post-holiday weekend. #TheBooth
— Travis Goff (@tgoff11) July 8, 2025
🔵 🔴 pic.twitter.com/4zn62GGayx
The official name on the outside of the redone west side really makes the whole thing start to look like a finished product.
Built on tradition. Rising with purpose. Shining for all to see. pic.twitter.com/j1OOCpB9Mt
— Kansas Football (@KU_Football) July 10, 2025
KU Athletic Director Travis Goff recently shared a couple of his thoughts about the project and its execution and the views, which have come a long way since the media tour this spring.
Better than the renderings. https://t.co/yGmX9wvNPT
— Travis Goff (@tgoff11) July 10, 2025
This “upper” end zone vantage point is gonna be soooooo good.
— Travis Goff (@tgoff11) July 8, 2025
It’s more than just saying “no bad seats”…. It’s a commitment to EVERY seat and experience being exceptional. #TheBooth pic.twitter.com/WxP1LncB9R
Let the countdown continue...
— For tickets to all KU athletic events, visit kuathletics.com